Privacy policy

Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Zhanna Holzmann, Riedpark 3a, 79787 Lauchringen, Germany, Tel.: 017656763857, E-Mail: business.alexholz@gmail.com. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for purely informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "Server Log Files"). When you call up our website, we collect the following data, which are technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to check the server log files subsequently if concrete indications point to illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make the visit to our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), others remain on your device for a longer period and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can see the storage duration in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of granted consent, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or generally exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

5.1 Loox

For review reminders, we use the services of the following provider: Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel

Exclusively on the basis of your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder via email.

You can revoke your consent at any time with effect for the future, either to us or to the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 When you contact us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent required for this.

The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted when the circumstances indicate that the matter concerned has been finally clarified and provided that there are no statutory retention obligations to the contrary.

6) Use of Customer Data for Direct Marketing

6.1 Subscription to our Email Newsletter

If you subscribe to our email newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by activating a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this context, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when subscribing to the newsletter are used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. After successful unsubscription, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 Sending of the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email, such as those already purchased. According to § 7 Para. 3 UWG, we do not have to obtain separate consent from you for this. Data processing is carried out exclusively on the basis of our legitimate interest in personalized direct marketing in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. For this, you will only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

6.3 Goods Availability Notification via Email

For temporarily unavailable items, you can subscribe to receive email goods availability notifications. In this case, we will send you an email once with a notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent by activating a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this context, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when subscribing to our email notification service for goods availability are used strictly for the intended purpose.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the beginning. After successful unsubscription, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

6.4 Shopping Cart Reminders via Email

In the event that you interrupt your purchase with us before completing the order, you have the option of being reminded once via email of the content of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent by activating a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for sending a shopping cart reminder. In this context, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when subscribing to our email notification service are used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After successful unsubscription, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

7) Data Processing for Order Fulfillment

7.1 Transmission of image files for order processing via upload function

On our website, we offer you the opportunity to commission the personalization of products by transmitting image files via an upload function. The submitted image motif is used as a template for the personalization of the selected product.

Via the upload form on the website, you can transmit one or more image files from the storage of your device directly to us via automated, encrypted data transmission. We then collect, store, and use the transmitted files exclusively for the production of the personalized product within the meaning of the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and fulfillment of the order, you will be explicitly informed about this in the following paragraphs. No further disclosure takes place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b GDPR.

After final processing of the order, the transmitted image files are automatically and completely deleted.

7.2 Insofar as necessary for the contract execution for delivery and payment purposes, the personal data collected by us are passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data transmitted by you during the order (name, address, email address) to inform you personally about upcoming updates within the legally provided period, via suitable communication channels (e.g., postal or email), in accordance with our legal information obligations under Art. 6 Para. 1 lit. c GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

For the processing of your order, we also work with the service provider(s) listed below, who support us fully or partially in the execution of concluded contracts. Certain personal data are transmitted to these service providers in accordance with the following information.

7.3 To fulfill our contractual obligations to you, we work with external shipping partners. We pass on your name as well as your delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of goods delivery in accordance with Art. 6 Para. 1 lit. b GDPR to a shipping partner selected by us.

7.4 Transfer of personal data to shipping service providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your email address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for the delivery announcement to the provider, provided that you have given your explicit consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we only pass on the recipient's name and the delivery address to the provider. The transfer takes place only insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery announcement is not possible.

Consent can be revoked at any time with effect for the future towards the controller named above or towards the provider.

7.5 Use of Payment Service Providers

- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider where you pay in advance, your payment data communicated during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to this provider in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data in this case takes place exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

If you select a payment method where we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method) during the ordering process.

To safeguard our legitimate interest in determining your creditworthiness in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. The provider checks, on the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option selected by you can be granted in view of payment and/or default risks.

The credit information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit information, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, flows into the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider where you pay in advance (e.g., credit card payment), your payment data communicated during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to this provider in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data in this case takes place exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

8) Retargeting/ Remarketing and Conversion Tracking

Meta Pixel with Advanced Matching

Within our online offering, we use the "Meta Pixel" service of the following provider in the advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

If you click on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into your browser after the redirection by a cookie set by our linked page itself. In addition, this cookie collects specific customer data such as your email address, which we collect on our website linked to the Facebook or Instagram advertisement during transactions such as purchases, account logins, or registrations (Advanced Matching). The cookie is then read out and enables the transmission of the data, including your specific customer data, to Meta.

We use "Meta Pixel" with Advanced Matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to your interests or have specific characteristics (e.g., interests in certain topics or products determined by the visited websites) which we transmit to Meta (so-called "Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (Conversion). Compared to the standard version of "Meta Pixel", the Advanced Matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more assigned conversions.

All transmitted data is stored and processed by Meta so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's Data Use Policy (https://www.facebook.com/about/privacy/). The data can enable Meta and its partners to place advertisements on and outside of Facebook.

All processing described above, in particular the setting of cookies for reading out information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9) Page Functionalities

9.1 Judge.me

Graphic elements of the following provider are integrated on our website to display external customer reviews and/or an externally awarded quality seal: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.

When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.

Insofar as personal data is also processed, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9.2 TrustPilot

Graphic elements of the following provider are integrated on our website to display external customer reviews and and/or an externally awarded quality seal: Trustpilot A/S, Pilestræde 58, 1112 Copenhagen, Denmark.

When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.

Insofar as personal data is also processed, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

9.3 Endereco

To enable the verification of certain entries in the address form of the order process of our web shop for input errors in real time, we use the services of the following provider: Endereco UG, Balthasar-Neumann-Straße 4b, 97236 Randersacker, Germany

The provider validates the entered address, verifies the spelling, and adds any missing data. In the case of ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data entered by you is transmitted to the provider, stored there, and evaluated.

This processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the proper recording of the customer's correct address data for the conscientious fulfillment of our contractual delivery obligations and to prevent problems with contract execution.

The provider processes the affected data separately and does not merge it with other data inventories and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

10) Tools and Other

- Lexware Office

For the bookkeeping, we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.

The provider processes incoming and outgoing invoices and, if applicable, also the bank transactions of our company to automatically record invoices, match them to the transactions, and create the financial accounting from this in a partially automated process.

Insofar as personal data is also processed, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business processes.

11) Rights of the Data Subject

11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against us as the controller with regard to the processing of your personal data, whereby the legal basis referred to applies to the respective exercise requirements:

  • Right of access in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to erasure in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to notification in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to withdraw granted consent in accordance with Art. 7 Para. 3 GDPR;
  • Right to lodge a complaint in accordance with Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE SCOPE OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. IF YOU OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

MAKING USE OF YOUR RIGHT TO OBJECT IS FREE OF CHARGE.

11.3 RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY

IN THE EVENT OF VIOLATIONS OF DATA PROTECTION LAW, THE DATA SUBJECT HAS THE RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY. THE COMPETENT SUPERVISORY AUTHORITY IN MATTERS OF DATA PROTECTION LAW IS THE STATE DATA PROTECTION OFFICER OF THE FEDERAL STATE IN WHICH OUR COMPANY IS BASED. A LIST OF DATA PROTECTION OFFICERS AND THEIR CONTACT DETAILS CAN BE FOUND UNDER THE FOLLOWING LINK: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.